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Data Analysis

Modeling Frequency of Usage and Customer Churn

Forecasted telecom network usage and classified customer complaints using regression and classification models with Tableau visualization.

2025 Data Analysis
Modeling Frequency of Usage and Customer Churn

About This Project

Forecasted telecom network usage using Poisson, Negative Binomial, Ridge, and Lasso regression models, addressing overdispersion and multicollinearity. Reduced RMSE by 34% through optimized modeling and feature engineering. Classified customer complaints using Logistic Regression with SMOTE oversampling, improving AUC from 0.8206 to 0.924 and accuracy to 87.5%. Applied regularization techniques (Lasso, Ridge, Elastic Net) and validated models with cross-validation. Visualized model results and insights in Tableau.

Key Features

  • Poisson & Negative Binomial regression for count data with overdispersion
  • Ridge, Lasso, Elastic Net regularization for multicollinearity
  • Logistic Regression + SMOTE: AUC improved from 0.82 → 0.924
  • 34% RMSE reduction through feature engineering and model tuning
  • Stratified cross-validation for robust performance estimates
  • Tableau dashboards for network usage and complaint insights

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